What’s with the ducks?

A few months ago, I was sitting in the drive-thru line at a Dunkin by a lake in a small New England town. I noticed a couple of ducks chilling on the water, and it got me thinking about the similarities between ducks and marketers.

The thing is, I'm pretty picky about the people I work with because I know not everyone is going to be a fit.

I look at my ideal clients a little like this (and bear with me here):

They're ducks, like me. 🦆

When you look at a duck on water, you see a little guy chilling on the surface being all cool as a cucumber. But what you don't see is that under the water, they're kicking their feet like crazy to move and keep momentum. You wouldn't know it by looking at them from the outside that they're running a marathon under the surface.

It's super admirable, but not sustainable.

These marketers need support from someone who *gets* where they're coming from, who can help them get unstuck and give them some gentle encouragement and a banana. (Banana is optional).

For most of my clients, I act as part operator, part strategist, part cheerleader, and part therapist -- and that's the way I like it! (I know not everyone is comfy with having a heart-to-heart during a weekly sync, but it's basically my favorite thing.)

And if I learned anything from growing up in the 90s, it's that ducks fly together!